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Luxury home sales: Mixed signals, spin invite satire, monitoring

  
  
  

PriceReductions SLDvUAGvACT 050612

Don't know whether to invite Jon Stewart or Stephen Colbert to satire the luxury listing agents quoted in recent news coverage, or harness industry spin into a wind farm.  But with more research, trust that readers can assess, or at least monitor, about what's happening in the luxury housing market across Massachusetts from the buyer's perspective.  Consider the following:

  • Rather than looking at a 27% rise in sales over $2 million (an estimated 15 homes across MA); why not look at the 27% of single homes sold over $1.4 million during early Spring (02/07-5/06/12) for below assessed value?
  • Or the 10 of 20 single family homes sold over $2.85 million during the same three month period for more than one million dollars off their original asking prices?
  • Or instead of focusing on offers accepted 3 to 10% below the last list price, cheer about sales more than 20%, 30%, or 40% below the original asking price (as shown in the graph above)?

Finally, before falling for "shrinking inventory" hype, why not stop to convert current sales into annual absorption rates and compare that to active MLS listings?  If there's a three year supply of single family listings over $2M, and demand for McMansions has peaked, what's the rush?  What do readers think will happen to the price and pace of luxury home sales, and does it make sense to buy one before knowing who the next president will be?

What we do know is that pending sales of luxury homes are up, particularly homes between $1.4 and 1.85M.  Does that reflect increased demand or a decline in seller price expectations and substantial price reductions including some over $1 million? We'll monitor those questions and more, and invite luxury home buyers to use our research and premium content to assess the luxury housing market from their perspective.

As with past clients, the SAVINGS could be significant - six or seven figures off the original asking price not a mere 4% before median sales price -- the price change reported in recent news coverage.  Click on the link below for a sample of The Real Estate Cafe's analysis of "million dollar markdowns."

email-sample-million-dollar-markdowns

Comments

Excellent analysis of the big picture. I see good demand in markets such as Cambridge and Brookline. And I've seen a strong pick up in activity around the Boston area. But as you mentioned, I don't know the extent of price markdowns required to get the buyers to buy! And some of your other data points aren't obvious but important.
Posted @ Friday, May 18, 2012 8:57 AM by Chris Grande
Chris, 
 
As a financial advisor, I appreciate your perspective and encourage potential my peers, particularly potential homeowner who are emptying their nests and planning to sell in the next five years, to check out your upcoming workshop: 
 
Downsizing Your Home: 
June 12, 2012 1PM 
Medford Council on Aging 
 
If there's a link for more information, can I invite you to post it? I'd like readers to know about it and might participate myself! 
 
Bill
Posted @ Friday, May 18, 2012 10:22 AM by RealEstateCafe
Hi Bill, 
 
I will post a web page (atwww.walnuthilladvisorslc.com) for this event soon. Interested attendees can also cal my office at 781-393-0021 and my assistant Lauren can book their seats with her. thanks! 
 
Chris
Posted @ Friday, May 18, 2012 10:29 AM by Chris Grande
Thanks, Chris. 
 
When you get a chance, would like to know if you're seeing evidence of either of these trends from work with high net worth clients and others downsizing:  
 
TREND #1: 
Bye Big Homes: Report Predicts the End of McMansions 
http://bit.ly/LeOfee 
 
My guess is that empty-nesters, my peer group, are following the this blog post attributes to their adult children: 
 
TREND #2: 
Generation Y Wants the Dream Neighborhood, Not the Dream Home: http://bit.ly/LeOQwB 
 
What's your take, and what implications does that have for pricing and demand? 
 
Bill 
 
Posted @ Friday, May 18, 2012 1:44 PM by Bill Wendel
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